The Rough Diamond Empire

"The road will not be easy but I promise it will be worth it."

Why Choose Us?

Rough Diamond is created to be beyond a brand, it's a cultural movement. This movement challenges one to look within and develop who they were created to be.

The Rough Diamond Empire logo is beyond a logo, it’s a reflection. When wearing Rough Diamond, you aren’t just wearing a brand, you are wearing a representation of yourself. You are giving the world a sneak peek into the real you. The purpose of The Rough Diamond brand is to choose you. Within Rough Diamond, we help you to articulate, build and cultivate the life you are purposed to live. To wear the Symbol warns the world that a Diamond is coming forth within.

You don't have to be great to start, but you have to start to be great.

Zig Ziglar

About Us

Alesia Dawson

Brand Strategist, Purpose Coach

“In 2015, I came to the realization that either I will live my life or let my life live me. I then got up and chose to live my life. Not only did I choose to live my life, but I took my strong passion for growth and success in becoming the best “YOU” you can be and desire to help develop tomorrows leaders to create The Rough Diamond Empire. I believe that nothing good comes easy and I am always willing to work hard to meet and exceed every goal I set for myself. With my extensive experience in helping others and transformational education background, I seek to guide everyone to do what they are truly passionate about.”



Charlotte, NC